Back then my Alexa rank was wallowing around 350,000 (give or take a bit). Today’s Alexa rank is 16,754! Represented as a percentage, that’s a whopping 2089% increase in rank from just a month ago. Pictures speak louder than words, so here are Alex’s rank and reach graphs for today:
Did I calculate this to happen a month ago when I started this aggressive growth drive? No way. I’m not that smart! Am I pleased? What do you think?!
For fear that I will forget the fun I’ve had if I don’t write it down now, and because I want to bring you along with me on this journey of growing my own blog, I want to write down in fairly specific ways what I have done that has worked well in building the profile and traffic of this blog.
OK. Here we go…
Setup (the stuff that has to happen before the good stuff can happen)
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The right hosting provider, with scalability, reliability and centrality.
Writing about professinal blogging, search engine marketing and social media optimization, I know that most of my traffic is not from my own backyard (Australia). The Google Analytics map bears that out (most of my readers are in Europe or North America). So, I changed my hosting provider from a very good one in Australia to a very good one in Texas. I have confidence in my host buddies at Mosso that even a front-page Digg story (hmm, very nice!) wouldn’t cause too much grief on their system (it being a funky cluster/grid thing and all). And to help pay for Mosso, I’ve brought a number of my client sites over as well.
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The right domain name, thinking ahead.
You have to plan for success! You have to assume your dreams will come true. And you have to think like a brand consultant sometimes. In short, go get your own domain name from the start. Don’t get some modicum of success from yourname.blogspot.com (or whatever else), only to lose all the linklove you’d accumulated when you eventually realize you should really have your own domain! In my case I ditched alister.cameron.name quite a while back and went with the domain I now have.
Here’s a free tip from yours truly (I’m a marketing guy, remember): if you’re a solo blogger like me, your brand is your name. In future you may change jobs, you make change focus, you may move to Bratislava… but when you boil it all down your brand is your name. So my wisdom says: go get a domain based on your own name, with a .com TLD if you possibly can.
There is one key exception: if you plan to sell the domain one day, you will find it harder to sell if it’s your name (unless you license your name back with a “figurehead” role for yourself). I haven’t asked him, but I suspect Darren Rowse thought that one thru when he chose problogger.net instead of darrenrowse.com. Steve Rubel was probably thinking the same thing with micropersuasion.com, as another example.
This is a good issue for a discussion in the comments. What are your thoughts?
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The right blogging platform, properly configured.
This is a post of its own, and one I will write sometime. I chose Wordpress, with which I have a lot of experience. I configured it with a number of different plugins, the most notable of which is the Feedburner Feed Replacement plugin. There are a few which provide this feature… I think I just picked the one that came up first in a Google search. This plugin solves the problem of bullet-proofing your feeds. Feedburner does RSS better than your blog does. Just accept that!
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The right niche, carefully chosen.
One of the key skills I have as a marketing strategist, is discerning when my clients are straying outside of their core competency, and having the guts to tell them to pull their head in. I have just learned that a salesman can only sell a product he doesn’t believe in for so long, and a blogger can only blog on in a niche where he/she doesn’t really belong, for so long. The Bible talks about the wisdom of a builder who counts the constructions costs up carefully before he starts, to be sure he can finish well.
In blogging, you have to accept that it’s going to get hard sometimes and you better really connect with the content you’re writing about, and the niche you’re in. You can stretch the rubber band for a while, but it wants to return to its original shape, doesn’t it?! For me, this means focussing on one thing (blogging and search engine marketing), with a second thing close behind (church and missions).
I love the Lord and his Church, and I just can’t ignore that, but if I wanted to go nuts blogging about that, I’d have another blog. You’ll see a post here and there, but no more. The bottom line is you need one blog per niche. The only way I, personally, could get around this would be to shift my niche to something like “pro-blogging and SEM for churches and Christian bloggers”, a niche which I think is too small and narrow for what I have to say.
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The old blog content imported in, coz it looks good.
There is nothing of much value in my old blog posts but it sure looks better having it all there, so I went to some old Blogger accounts, earlier blog content when my blog was on an ASP platform (long defunct), and pulled it all into this blog, making it look like I’ve been here a very long time (not a lie, just not on Wordpress, and just not on topic!).
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The right blog theme, SEO optimized
After a lot of messing around, and until I create my own (which is important and will happen), I settled on Cutline as my Wordpress theme, which I then optimized for search engines quite a bit more than the author had done. This definitely is something for another post, and I won’t be long in posting it. For now, I’ll say that “front page” as the menu link back to your blog’s main page is a huge lost opportunity for some good SEO. My blog/site’s homepage is optimised for “blog consultant” and so the menu link back to the homepage says just that. My main menu “bio” link doesn’t say “bio”, it says my name, since that’s who the bio page is all about, and no-one searches for “bio”, they search for my name!
It’s a little appreciated fact that Google cares a fair bit about the very last text and/or links in your page’s html (assumed to be the footer or copyright line, where who you really are is typically mentioned), so I’ve put “blog consultant australia” there, linking back to my homepage.
And it goes without saying that I have properly structured and matching title and heading tags, etc.
Traffic-generation strategies for a new kid on the block
Coming up to Christmas is a really dumb time to try and aggressively grow your site. People are slowing down, and all the big bloggers will tell you their traffic stats drop off. Yes, they do pick up again sharply in early January, but the fact is, mid-late December is the great slow-down on blogs, typically.
My growth strategy focussed on three areas: yummy content, inbound links, and high-yield partnerships…
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Yummy content, that gets seen because it’s so good.
Being good at what you do (which I am) is useless to you when you’re starting to build your profile online. You need to come up with tantalizing content. You don’t have instant “cred” from your offline endeavours (unless you’re a superstar), you earn it from your quality posting.
But what’s quality content? What’s tantalizing? Pondering this I decided to find a subject that was inherently good linkbait, and the easy way to gauge that was to look at Digg’s front page. It doesn’t take a genius to see that — assuming Digg’s visitors are representative of the rest of us — people like top-ten lists, they like controversy, they like sneak peeks, they like superlatives of every kind.
And then I remembered that about a year ago, I’d come across a company in the UK that made the most amazing treehouses, and that I’d been so impressed by what they were doing. So I decided I’d use their largest creation ever (a $7 million dollar monolith, no less), as a lead-in to some discussion about SEM and growth strategy for the company’s own website. Again… the hook was the “superlative”, extraordinary nature of their product (with huge eye-candy value), with my online marketing strategy recommendations following up behind.
So think about it… can you find great buried stories that you can resurrect with a massive headline, impressive pictures and yummy copy, all wrapped up in solid, no-nonsense marketing advice? Sure you can!
Now, that treehouse post got me 33 diggs (not bad for a total newbie), heaps of inbound links (at a time when I didn’t care where they came from, really), and loads of motivation to keep going. And let’s not underestimate the importance of early “wins” for a blogger still finding his feet… we’re all just human.
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Inbound links, 100% organic and MSG-free!
I woke up on the morning of December 18th to the news that Time Magazine had announced their Person of the Year for 2006… you (and me). Darren Rowse very quickly posted about how it was a master-stroke of link-bait, and I immediately got a BIG idea. In a burst of adrenalin (I knew I had to be really fast), I fired up ImageReady, pulled down some graphical bits and pieces off the web, and crafted a Person of the Year (un)official seal. I think the whole thing — graphics, post text, everything — took me less than an hour. I just saw the tantalizing opportunity and jumped on it.
I put the post up, messaged Darren to let him know it was there (with a hint that it was something he might like to mention… of course!), and got someone to digg it too. I think I also bookmarked the story on del.icio.us… can’t remember.
And the links started to pour in. There is a wonderful, even strange feeling of delight to watch people you’ve never met sticking your graphic up on their sites. I laughed and laughed.
But don’t miss the smart bit that makes or breaks a link-bait project like this: a) the seal looks really good and has a real Time Magazine feel about it (it looked authentic), and b) I made it really really easy for a completely non-tech person to grab the required HTML for their own page. As an adjunct to this (and getting a little technical), I made sure the HTML was coded to be pretty unbreakable on someone else’s site. If they pasted it in, and it looked crap, they’d have deleted it immediately, see.
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High-yield partnerships, that you didn’t even ask for!
Wind the clock back just a week (which can be a long time in blogging!), and Lee Odden over at TopRank published his OPML file full of his favourite Search Engine Marketing blog RSS feeds. Again, I got a sudden rush of blood and knew I have very little time to capitalize on this for myself, while also creating something of real worth for people in my niche (both motivations ideally need to work in together).
I laboriously went through all the feeds in Lee’s list, converting them to site URLs (not realising he’d done that already on his site… d’oh!), piled them into Google Coop, created a simple logo, added TopRank’s logo and link in there too, bolted it all into my site, wrote the introductory post, tested it all, and published it. SEM Search was born. Phew!
Then (don’t miss this), I emailed Lee and explained what I had done. I also dropped a comment on Gord Hotchkiss’ blog. I say “don’t miss this” because bloggers are people. I don’t want to just have a successful blog… I want friends! I want people to know me, the guy behind the copy. If I can get to some conference in the States soon, I want to have a beer with many of you lot, and at least some of you will know me well enough (through emails and other communication) to want that beer too!
Anyway, Lee and Gord both wrote posts about SEM Search, being very generous in their commentary, and the rest of the SEM community continues to catch on, drop in to test it, and post blog entries of their own.
So follow what happened here…
Lee Odden is generous and without asking for it, ends up in a high-yield partnership with me through SEM Search (wherever SEM Search is mentioned, so it TopRank, basically). And now, a very smart Andy Beard has turned that into a partnership I didn’t ask for as well!
In principal terms, what is happening here is that I am finding opportunities to apply my expertise to add value to what someone else has “started”. This gets me and whatever I have done talked about. It invites others to do the same, and we all win!
The same thinking is behind my first Wordpress plugin, my Wordpress mod_rewrite contributions, and my Habari logo idea… do you get it?!
In all these cases — some more than others — the link love is (potentially) huge. Never forget that!
Three little tricks I’ve been exploiting
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Those strange links on my bio page.
That big list of links you see at the bottom of my bio page is there for a reason… the links do two things: a) they pack out Google’s (and other SE’s) search results pages on “alister cameron” with pages that are not on my site but are related to me, and ultimately link people back to my site; b) they add links back to my site from loads of “high-trust” sites… links which are keyworded (with “blog consultant”, in my case). I’m not going to explain further… go figure it out
This started out as a test for me, but it seems to have worked very well (for someone starting with very little, as was my case).
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Smart commenting on other blogs.
Whenever I comment on other people’s blogs, I but “Alister Cameron, Blog Consultant” in the “name” field. This gives me a keyworded in-bound link for every blog comment I post (with the exception of sites that use redirection on commenters’ website links - few in all). Down the track, as I start going after more and more keywords, I’ll vary the keywords I use and also the destination page I link to (which right now is always my homepage). I don’t consider this strategy anything as important as organic links from other people, but it’s got value for someone just starting out.
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Always tell people where to go!
On my blog I use a few plugins to make sure that someone always has something else to look at, and somewhere else to go, at the end of a given post. Searches include related search results, and posts have these as well as related posts. Now, I have a funny plugin to do this that comes up with some really strange matches sometimes, but it works! The wisdom is simple enough: reward someone for reading to the bottom of a given post with suggestions on what to read next. Pageviews/session IS an important metric so keep working to push it up!
There’s More to Come
Bookmark my blog. Add my blog to your RSS feeds. I will continue to grow this blog with all I’ve got and I will continue to spill the beans on how I do it. I will make it worth the read!
Of course, it is still early days for this blog. My Adsense revenue is disappointing, as are other mechanisms I’m exploring for monetizing this site. My research skills/workflow need some fine-tuning. My income-generating day-job has suffered with the focus I’ve given my blog lately. Digg, frustratingly, is still a bit of a mystery to me. And I could go on. But stick with me for the ride and I’ll teach you all I can, and it will be fun!
51 Comments
you were wondering... I believe in rewarding commenters!
Hey al,
Great post! When doing my initial research on SMO and the blogging atmosphere i could only wish i came across this post. I have read a whole bunch (and i mean like hundreds) of “Top Ten Things To Do While Blogging” posts and have not found as much value as in the post i just read. You really ad value to your visitors and share all your secrets. I really hope that you can continue doing as you are!
Shaun
Thanks for the mention
There are some great content ideas in there.
The most striking thing is that it was all good useful content, and not just a gimmick.
One tip - technical plugins (which we would appreciate) are not as good for linkbait as simple plugins that just work and do something simple.
I actually have one “linkbait” post being saved up for sometime in the future. Quite a cool story and some great photos.
Sometimes it is worth hanging onto ideas until the time is right, as long as the material is not time sensitive.
huh ? But if you tell everyone how to do good, it means fewer visitors for you at the end. Don’t u think ?
One thing is certain, people time for reading blogs is not extensible ad infinitum and there are more and more blogs coming on the market.
Nice post. A lot of great insights about how to drive SMO traffic given the increasing level of spam and clutter now being directed at SEO. I’m a general partner at Lightspeed Venture Partners. We’re actively involved in numerous web media companies that are utilizing SMO as well as SEO to work around Google’s virtual monopoly on good SEM inventory. I’d love to connect and explore if there are opportunities to engage in you projects with Lightspeed companies. Please contact me at rmhatre@lightspeedvp.com . All the best, Ravi
Great post Alister.
Charles raises a good point about mind-share. There are only so many hours in a day, and only so many blog posts you can read (unless you’e some kind of freak like Shaun who only sleeps 2 hours a day
)
But from past experience, I’d say that of the thousands of people who will read your post Al, only a tiny few will ever get around to using the information.
So even though your secrets are now out in the open, I think you’re pretty safe
Brent
I think you have higlighted few good points but it doesnt work for everyone…. I have found lot people complaining the same issue for along time,e ven after following thisng waht you are suggesting it.
Vishal
http://vashistvishal.blogspot.com/
In general good tips.
I’d be careful with your “Three Little Tricks..” #1. Any time you’re doing something that is solely for search engine rankings you are vulnerable that Google will consider it keyword stuffing and penalize your site. I think if that page got “human reviewed” - it would be a coin toss as to whether it was considered “suspicious” or not.
Great post; I just bookmarked you. And I’m going to go do some of the things you suggested right now!
Great post! I love reading about very specific personal examples like this. They work so much better than those generic “10 Things to Get More Traffic” type posts.
Oh, and about using your name as a domain name, what if it’s already taken? And what if you decide to change your name one day?
Also, if your site ranks high for “blog consultant” and then you become an alpaca breeder, you’d have to build up your page rank all over again, right? Then if you decided to be a blog consultant again, would you have lost all your previous work? Just some things you got me wondering about.
Anyway, congrats on your success and good luck in 2007!
Hi,
I love this post. I’m a newbie, and I’m grabbing all the information I can get. I have a question, though. There was a blog that I’m interested in commenting on and linking to. However, I looked to see what stats technorati had on them, and the site is not listed at all. I can imagine that it probably doesn’t matter, since the site has great content, but does it matter that they are not listed on technorati?
Thank you, Alister. I think it’s so important not to underestimate the value of great content and your expertize in a given field. The two go hand-in-hand and account for a better time organization as well as quality of your blog. Not to mention the research one would put into a post benefits the writer as well as the audience and makes the process more enjoyable. Thanks again for sharing.
Ah, but Charles and Brent, what Alister is doing will bring him far more readers than it costs him. There’s a general principle that comes from the Bible, do unto others as you would have them do unto you. Help others out. I think Robert Allen is a good example of this in the real estate arena. Zig Ziglar and Robert Kiyosaki are other good examples. If you devote your life to helping others, you will not fail to be successful.
So do you have any advice on “pro-blogging and SEM for churches and Christian bloggers” for us Christian bloggers?
Of course your adsense revenues are dissapointing, your ad placement strategy isn’t really good. You need to add an add banner / block between your header and your post, and another one Inside your post.. not at the bottom
Cheers,
K.
I also use an edited Cutline theme, and appreciate the “Front Page” tip.
I have to warn you though: you are violating its Terms of Use by removing the attribution footer. And the author has a bad temper, so you might want to fix this.
Congratulations on your success. I’ve been trying similar strategies and I actually saw a huge spike in traffic and revenues in late December, which completely surprised me.
Hi Alister.
I am a newcomer into the internet marketing and blogosphere world. I read many blog posts a day, and believe me, this one is the most concise, strsight to the point and educational I have read among thousands.
I have come to your blog through a link at Darren Rowse’s http://www.problogger.net but be sure I will follow you closely.
Keep up the good work.
Cheers from Spain.
Juan
@Andy - the risk in holding on is that someone else breaks the story. My story today on knuttz.com was a story I really didn’t want someone else to tell ahead of me!
@Brent - I don’t know whether to be relieved or terribly depressed! But thanks anyway.
@Jon - yes I accept that it could be considered lineball by some. For me, it was a means to get ahead fast on something that later down the track will not matter… and they’ll either be removed or done another way. You gotta be creative at the start, right?!
@LearningNerd - pick your main keyword for your homepage, and then go for all the rest on other pages. Watch this site in the months to come as other pages are optimized for other terms. You can only optimise your homepage to one very tight “cluster” of related keywords, but you have the rest of your site of others.
@KWiz - comment away. If I like the post and want to say something, I forget all about SEO concerns. I wanna say it, and I wanna pat the author on the back. Nothing else need matter. But hey… if that site is a PR7 in a year, who are you to complain?!
@Mike - can’t agree more. Generosity of spirit is such a great indicator of overall spiritual health. Bring it on.
@Shawna - I do. Read the book by Bryan Bailey when it comes out, for a start. And wait for some posts of mine focussed on that. I’d be delighted if you’d tell your Christian friends about me too, because I WILL post in that direction if the readership is there…
@GAS - you’re spot on. My ad placement sucks. My reasoning is this: don’t optimize a low-traffic blog for Adsense. Go with the content, and the link-building strategies first. When the traffic kicks in and your reputation is established, THEN the readership will tolerate having to navigate their eyes around the ads. Do you agree?
@Marital - fixed. Thanks for the conscience prod.
@Andrea - well done. It’s hard work, but very possible. Work that right brain hemisphere!
@Juan - thank you so much. I really do appreciate the acknowledgement
Thanks Alister. I’ll keep an eye for the book, and tell my friends about you.
Alister - you’re brilliant. I really appreciate this post- tons of good information.
Hi Alister,
I ‘really’ loved the manner in which you have shared the strategies and specifics that you implemented to grow your blog. I am certainly going back to the drawing board with a lot of practical advice.
Cheers!
Most of the time I blog about my (Ozy) software, Surfulater, which btw will help you with your research efforts. But occassionaly I’ll blog about other products, and I’ve just happened to do this at points in time that generate reasonable traffic.
One a few months back was about MojoPac and the mess they got themselves in, and one just rescentyl was about XenServer. I enjoy these diversions and they work well to bring new visitors and customers.
hi, i would you like to look my blog ,and give some comments ,how is my blog ?i still learn in blogging !
Thanks for the great tips Alister…am gonna experiment few of your strategies today
Great post! I am applying one of your tips right now: extending my name with a hint on what I do
It’s great to see an aussie with a good blog! I really like your template.
So you’re the one who broke Mosso! The problems literally started the day you posted this message, give or take a couple days
I’ve been a huge Mosso fan since last summer, but just started moving off. It took three months of missing emails, blacklists and servers going up and down, but I finally had all I could take.
Love your blog, by the way! You definitely have a new subscriber.
Really enjoyed the article. Great content. Especially for those just starting out like myself. I will be experimenting on my own blog with many of these ideas. Thanks, and keep up the good work.
Great post, Alister. We’re also trying to grow our blog - I don’t think we’ll manage it quite as quickly as you have!
Hi Alister. This is a great post! I wouldn’t use Alexa to measure my traffic though, not very accurate. About SEO, would you have SEO techniques that you already used and tested so that you would recommend? There are so many tips and advice that I find hard to know where to start from. And congratulations for you new design, it rocks! Cheers, Gustavo
Thanks for sharing…
Some of this stuff is just plain brilliant. Now, if I could just get myself to actually do all of those things maybe I could be successful.
Very good and helpful information. I started a new blog recently and after reading your article I’m already getting very excited about using some of your suggestions.
Wish me luck
I ‘StumbledUpon’ your page and there seems to be a problem with it. There are great chunks of the page missing - I cannot read any of the second column on each page as it is just a series of straight lines - presumably link underlinings, as I reached this page by clicking on one! Everyone seems so enthusiastic about your advice - so I would like to be able to read it. I am using Firefox on a Mac to view your page. I can sometimes see what is supposed to be there from the ‘alt’ text. Any ideas?
I can’t even see what I am supposed to fill in in the form above, so I have had several goes and am guessing!
Great tips Alister! Web Urbanist has had amazing growth this past month - from 80 subscribers up to 500+ in the last 30 days, and nearly a half-million unique visitors. I have to say you’re right: yummy content is the key
I should write a post about this, but believe it or not: the site has survived on 8 dollars/month hosting so far (during traffic loads we just cache pages). Crazy huh? Still, we do need to scale up the hosting soon I think 
Some good tips! But not every for beginners.
Really good article on growing your blog. I agree it’s best to put it on your own website and your other comments on your marketing tactics are great. I look forward to more, keep up the great work!
Very nice tips to grow your blog popularity. I have been blogging on and off from a year, but my traffic and popularity is not even 10% of yours I guess.
But I haven’t worked as hard as you have too, and my content may not be as good as yours. So do you have any tips for me for improving not just my blog content and quality but also traffic?
My main method of getting traffic to my blog until now has been article writing and I mostly post my articles at ezinearticles.com and not much other article sites. I guess I have been lazy and inconsistent.
How much time do you devote to blogging and promoting it like building links, commenting on other blogs, keyword research, etc.?
Alister - Great post love the headline well done.
Wow thanks for the great read! the them your using is amazing and so easy to read. I stumbled across this article when searching “things to do you grow your blog” i missed a word lol. Anyway good to see your a fellow Aussie, Happy Australia Day for today/ tomorrow!
Cheers
Good day, mate! Hope ur well in the land down under. Am very new to this blogging thing…trying to help some of my christian brothers and sisters in Africa. I like to try different things out…then read about it later…helps me to retain what I’ve learned in relation to the blogging process. after some trial, i’ve learned some things and can now understand a lot of what u are recommending. great job! u r the first blogging consultant i’ve happened upon (i.e. without specific search) who identifies as christian. good on u. penny joy
Amazing post, I’m a newbie but I’m soaking all this up like a sponge and writing it down.
Great article on how to get a blog started. I didn’t realize some of the great plugins that wordpress has to offer in terms to SEO and RSS feeds. I’ll be sure to implement them asap to get my blog recognized a little more.
Alister,
Great post. I’ve just started out my own blog, choosing the often difficult path of using my own name Ian Mikutel, for the domain. I felt it important because I have too many interests to come up with a name focused solely on one area alone–although I’m trying to narrow it to Tech, Politics, and Health.
I will try to take many of the tips from you here and apply them to my new blog. I find it fascinating to watch the Google Analytics statistics form day to day.
Cheers,
Ian
Great tips! I’ll implement this on my blog right now. How come you haven’t been updating your site with new content though?
wow, 2000% in one month. But as I often see, those things come from a stroke of luck and then you keep the pace. One just needs to find this golden opportunity.
Congrats on finding it.
Again, another wonderfully helpful article! Thanks, and I hope you can blog here again. You rock!
Great tips,
As a new blogger I keep getting irritated on all the bad or half-tips that so many sites are offering out.
Your site is a true gem, I can’t wait to read more.
This is a really super post and so useful to someone like me who is still a novice blogger. Keep up the good work and congrats on the amazing results.
First of all, thanks for providing such a useful tips or tricks for us. As a new blogger, I found that this market is expanding and we know that it will continue to expand a least few years from now. Different blog will bring out different styles and different atmosphere.
so many good tips. will try to implement some of them, or do i need all?
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