In terms of adsense and SEO it is smart to think long term. Google has a team of guys that are infinitely smarter than anyone else around. They are recognised as having the hardest recruiting process in the game.

The tricks that we think of have already been thought of by google and they have filters in place to catch you.

Although many Black Hat SEO people think that moving domains and hosts and changing company names and addresses is a way around it , I ask “Where is the long term benefit?” In building a website you need to build an asset, something that you can eventually sell!

Also I dont like the idea of having to change my company name, address and URL all the time – its time consuming and down right annoying.

A lot of these black-hat guys have “Plan B’s” – second accounts, alternative web-sites generating revenue, alternative ad providers etc..

It only costs $8.99 for a new domain (ask any Black Hat SEO guy) and it’s easy enough to churn-and-burn.

But every time their ads get turned off, it hurts.

I know someone who was making a sizeable wad of cash through AdSense… When G banned him for a TOS violation, they also cancelled and reversed the cheques which they’d sent him – even cheques which had CLEARED into his bank account!

And, now when he has a legit site he wants to display contextual ads on, he finds he’s on a black list… And even when he hides his identity, he has problems getting approval.

THAT is where it can hurt.

How long before they’re out of options? Then what?

It’s not real. It’s no way to run a business.

The secret, hidden lesson here is images (certain types and placements) can increase click-thru’s into important pages.

These guys aren’t dumb. Sure it’s only a temporary pay-off, but they’re certainly improving their adsense CTR’s nonetheless.

The policy clarification from Google is here:

http://adsense.blogspot.com/2006/12/ad-and-image-placement-policy.html

and I think it’s pretty clear.

The images in that post are so close to what you see on xuol.net, it’s uncanny!