Comments on: Salesletter techniques that suck: JavaScript date/timer hacks

By: Levi

Levi — Tue, 30 Jan 2007 00:29:08 +0000

I guessed the punchline before it came up! I think the real moral of the story is to never rely or trust any data at the user’s end.

Direct sales letter pages may not find a receptive audience in the people above (and presumably the person reading this) — but you’re reading a blog. By definition you’re computer savvy. Probably most of you prefer dot points rather than sentences.

Most of the population isn’t like this though. It’s the mass market that is being targeted, and advertisers *do* try alternative approaches. They choose the one that gives the best results.

By: Salesletter Hacks For The Hack Copywriter « Brent Hodgson, Copywriter

Salesletter Hacks For The Hack Copywriter « Brent Hodgson, Copywriter — Sun, 28 Jan 2007 23:46:02 +0000

[...] was just reading a great post on Alister Cameron’s blog, exposing the use of Javascript generated datesstamps to say “This Offer Expires… … [...]

By: Shaun

Shaun — Sun, 28 Jan 2007 22:56:17 +0000

Hi Al,

Love the post.

You know how i love direct response marketing so I have to tell you that despite this being a less than ethical tactic….it is a tactic that works. Time and Time again i have seen it pull better than any other trick on a page.

Its not something that i practice on any of my or my clients sites but if i was less than ethical than i would use it everyday

By: Sam Mooney

Sam Mooney — Sun, 28 Jan 2007 19:05:12 +0000

Your update made me laugh. As I was reading the post I was thinking that Gobala’s system clock was wrong!

By: Holly Schwendiman

Holly Schwendiman — Sun, 28 Jan 2007 00:20:44 +0000

Hi Alister,

I just clicked on you from the 2000 bloggers project and wanted to leave a comment letting you know I stopped by and how I found you. I’m married to a programmer so although I don’t claim to understand the details of this java script post it’s not totally foreign to me. Best of luck to you in your blogging and business!

Hugs,
Holly
Holly’s Corner

By: Meg

Meg — Sat, 27 Jan 2007 05:49:16 +0000

Alister, I’m with you – if I see one of these pages I’m outta there so quick you’d barely see the “hit” register!

Yet those “in the know” swear by them….. Are we THAT atypical?

By: Megite Toprankblog News: What's Happening Right Now

Megite Toprankblog News: What's Happening Right Now — Wed, 30 Nov -0001 00:00:00 +0000

clients who love it, and for good reason: it is proven to work… it makes things sell. And there are the standard array of tricks and techniques that people use on these salesletters… you know the kind: highlighting everywhere, endless bullet [...] (Read on Source)