Alister Cameron // Blogologist

Changing the world. One blog(ger) at a time.

If your blog looks crap, it IS crap!

I’ve been a graphic designer since high school and more recently a marketer and brand strategist. I am all over design and certainly all over designing for the web. I don’t always get it right, but I think I know what good blog design looks like, and let me tell you…

50 per cent of all WordPress themes are CRAP!

For the love of blog, if you can’t tell a good theme from a toilet paper pattern, then listen up: hire a designer just to select you a WordPress theme! I’m not joking! I can’t believe what obscenities some people are calling themes, or the people using them on their sites… ugh!

But I’m getting ahead of myself…

On the Web First Impressions are Measured in Milliseconds

keyboard blur If your blog looks crap, it IS crap!

A recent study found that people who spend a lot of time online have attention spans of (wait for it) 9 seconds… the same as a goldfish. So if that’s their attention span, how long is their first impression?

50 milliseconds!

That’s the findings of a study conducted last year by Gitte Lindgaard of Carleton University in Ottawa, published in the journal Behaviour and Information Technology, and reported some time back in the well-respected Nature. Here’s part of what Nature reported:

Lindgaard and her team presented volunteers with the briefest glimpses of web pages previously rated as being either easy on the eye or particularly jarring, and asked them to rate the websites on a sliding scale of visual appeal. Even though the images flashed up for just 50 milliseconds, roughly the duration of a single frame of standard television footage, their verdicts tallied well with judgements made after a longer period of scrutiny.

The article continues, emphasizing the importance of a good first impression:

The lasting effect of first impressions is known to psychologists as the ‘halo effect': if you can snare people with an attractive design, they are more likely to overlook other minor faults with the site, and may rate its actual content (such as this article, for example) more favourably.

So hang on there a minute? Are they saying that if you can hook someone in, in that initial moment of “first impression”, then you stand a great chance of having their attention for a lot longer (maybe even longer than a goldfish!)?

This is because of ‘cognitive bias’, Lindgaard explains. People enjoy being right, so continuing to use a website that gave a good first impression helps to ‘prove’ to themselves that they made a good initial decision.

Wow! It’s a fact of human nature that people are remarkably faithful in following their intial hunches. So, if someone has a strong and positive first impression of your site, they’re likely to hang around, even to the degree that they will forgive imperfections here and there. See, they’re now programmed with the determination to continue on your site in order to prove to themselves that their favourable hunch was right!

This psychology stuff is cool icon smile If your blog looks crap, it IS crap!

The Anatomy of a First Impression

I’m not going to labour this point because I think it’s pretty obvious: people’s first impressions happen on the right side of their brain: it’s about aesthetics, feelings and… (d’oh!) impressions. Seth Godin understands:

The thing you must remember about just about every corporate or organizational brochure is this: People won’t read it.

Seth’s making the point about brochures that they do serve a purpose, but it’s about the looks, not the content (*gasp*):

At its best, a brochure is begging for someone to judge you. It says, “assume that because we could hire really good printers and photographers and designers and writers, we are talented [surgeons, real estate developers, whatever]” And more often than not, people do just that.

Get it?! People judge a brochure on the looks, not on the content. Or stated another way, they base their first impressions on anything but the text. So what does Seth suggest companies do with their next brochure? Here’s his first point:

Overinvest in paper and design. Spend twice or even ten times more than you planned. If you can’t afford to do that, don’t have a brochure. Especially if your competition does.

Thank you Seth! If you don’t listen to me, please listen to Seth. Put money into the design of your blog! It has to look good.

To be fair, I think the critical difference between blogs and brochures is that people (mostly) treat blogs like newspapers… they’re there to read. But please let the point fully sink in that bad design will probably stop them ever getting to the content. The little goldfish will have swum away long before their goggley eyes have so much as focussed on the text!

Get a Designer or a Designer’s Theme

So to cut to the chase… you need a good looking blog and you need to accept that if you’re not a designer you’re going to need to beg, borrow or steal a design from someone who is a designer, because you only get one (50 millisecond) chance at a first impression. However, the good news is you’ll be amazed how many good designers are out there. But I’ll get to that in a moment.

A few word of advice:

  • Not all blog themes are created equal. I meant what I said at the start: most WordPress themes are dreadful. They can suck the lichen off a dead squid’s ear-lobe at 1,000 feet. So be careful. If you don’t trust your judgement start with a theme that a designer has told you is good.
  • What’s above the fold matters most, so put your money there. What a person sees when they first arrive at your site (before scrolling) is what we call the “above the fold” content. (It typically contains your header images, latest blog post headline, a bit of text, a menu, etc.) You can go a long way just by getting a designer to focus on a customized header image. That’s most of what I did for Steve Addison. You decide what kind of a first impression that makes.

    undertheiceberg If your blog looks crap, it IS crap!steveaddison If your blog looks crap, it IS crap!

  • Design around the name of your blog. Hey, this is my blog post… I’m allowed to state the bleeding obvious if I want to! Anyway, this point was really just an excuse to link to www.undertheiceberg.com which (I humbly suggest) is a pretty good example both of designing a look that matches the name/theme of your blog, and also of a blog that leaves a very strong first impression.
  • Customize with care. We designers get upset when we do all this cool design work then you come along and screw it all up within minutes. So, if you’ve got a new well-designed theme installed on your blog, be careful how you customize it. You never know… your designer may carry a gun.
  • Easy on the colours! Finally, I’d suggest you work around one or two colours only. (The site above is an example of that.) See, it’s a branding thing. People will quickly learn to associate the colour with your blog. I mean, can you even imagine copyblogger not being red?!

The Exception That Proves the Rule

Yeah yeah. I know what you’re thinking. You can’t wait to remind me that one of the most popular bloggers this side of Ursa Minor has one of the most boringly un-designed blogs ever… Robert Scoble. I agree it’s boring. Heck, it looks like a blog where the CSS has been turned off. But here’s why it still works… just:

  • scobleizer If your blog looks crap, it IS crap!It’s consistent. It’s designed to a grid, and never breaks that grid. It faithfully sticks to just one (boring) font.
  • Nothing’s “garish”. Better no design at all, than bad design.
  • He’s a guru. He has fame leaking out of his every orifice, man! He can get away with it (ergo, you can’t!).

A Trick for Finding a Good Designer

It’s time for me to go to bed now. We creatives need our sleep or it shows in our work. But I’ll conclude with a simple and effective trick for finding the best (often not expensive) designers out there: find them via their best work, submitted to online design galleries.

If you can’t work out who designed the site from either the promo page on the gallery site or the website itself, as a last resort you can do a domain search on Google, with the hope that the designer’s site links to it. That usually works for me.

Do you have other tips for making a lasting first impression? We’d all love to hear it icon smile If your blog looks crap, it IS crap!

design, css, blog design, blog themes, blog templates, blog styling, web design, web graphics, blogging, alister cameron, robert scoble, seth godin, designers, wordpress, wordpress theme

41 Comments

Note: Commenter website links are not no-followed, in case
you were wondering... I believe in rewarding commenters!

  1. Posted 7 years, 8 months ago // Permalink

    Great Tips!

    Especially timely, since I’m waiting on my graphics guy to get back to me about my blog design.

    *waits by the phone*

  2. Posted 7 years, 8 months ago // Permalink

    Excellent advice. However, it did get me into an argument with a colleague. If someone, regardless of ability or talent, creates a blog or website – they are very defensive of their work and cannot remove themselves from it, in order to see that is sucks.

    I am educated in Fine Arts and I know that I do not have the ability to design. These are two distinctly different skills and I wouldn’t hesitate to hire a designer. Although, I obviously have not done that yet for my blog.

  3. Posted 7 years, 8 months ago // Permalink

    How about WordPress hiring Stop Design? Since, WordPress is based on the Open Source Movement; it moreso supports designers out there, who keep on innovating their designs again and again and again. A month back WordPress launched Misty Look (Version 2), and now the third version is already up. All in all it only once has some real good content, it’ll be worth spending a penny, else rely on the rest 50% of good layouts.

  4. Posted 7 years, 8 months ago // Permalink

    Great post Alister. I completely agree. There are so many blog templates out there, people without design skills place their blog design on the back burner “until they get the traffic”.

  5. Posted 7 years, 7 months ago // Permalink

    Great post Alister. It never ceases to amaze me how much time and effort people will put into the copy, widgets, SEO, and clutter on their blogs, but almost no time into the header and general appearance of them. Seems like this is especially common among the techie guys, who have tons of good content, but being such left-brained people, they just don’t see the problem with a boring or ugly design. Hopefully your article will shake a little sense into them.

  6. Posted 7 years, 7 months ago // Permalink

    In general I think you are right on. You’re right too, but I think that 98% of WP themes are crap. There are about 50 good ones that can actually be customized to be made even nicer.

  7. Posted 7 years, 7 months ago // Permalink

    Scoble is the exception – isn’t he? But he’s the exception because of his influence from the beginning. I certainly agree that other than the rare cased like Scoble, a blog – or any business website for that matter – needs to be attractive. Moreover, it needs to be clear and well organized. Otherwise you’ll simply frustrate readers. Steve Krug’s book, Don’t Make Me Think should be required reading for all designers and website owners.

  8. Posted 7 years, 7 months ago // Permalink

    You know Scoble’s famous when your ex, who has hated your blog all along, suddenly thinks it’s cool once now that Scoble works for his company.

    And yes, WordPress themes are the reason I don’t use WordPress! If I can’t bear to use your themes, what are the odds I will stick around long enough to customize them?

    Everyone rolled their eyes when I got a designer to do my blog in 2003. Since then I’ve had 4 more professional designs, and it’s totally worth it. Now I’m doing my own, hoping to never churn out crap design. It helps if your design makes them laugh or lean closer when it first appears. : )

  9. Posted 7 years, 7 months ago // Permalink

    The regular blogs I read using bloglines and only would see the template/theme of a blog if I post a comment on the blog.I’d say the title of the post and the first line of the post are what defines a blog being good or bad.I’m sure lots of bloggers don’t really care if there blogs look crap or if the content of their blog is similar but it’d be interesting to see a campaign to improve how blogs look and to improve the style and content of writing blogs.

  10. Posted 7 years, 7 months ago // Permalink

    So with all this talent lingering around here, may one request a review, or a few thoughts on his layout design?

  11. Posted 7 years, 7 months ago // Permalink

    Armen, you’re certainly welcome to contact me about reviewing your site.

  12. Posted 7 years, 7 months ago // Permalink

    I don’t know anything about anything.

    But I am having fun and I get decent traffic and participation.

    My motivation for blogging is fun, above all else.

    But I would be very interested in getting some feedback about just how screwed up my site is.

    Leave a comment or fire off an email.

  13. Posted 7 years, 7 months ago // Permalink

    Great tips Alister. My template is simple but in the same time is very loaded… :(

  14. Posted 7 years, 7 months ago // Permalink

    The problem with wordpress themes is they look like wordpress themes. I am glad to be a designer :-)

  15. Posted 7 years, 7 months ago // Permalink

    My blog design needs some attention…love your new look! As I said on my blog, I want mine to be less geek and more web reporter. That is how I view myself: the web beat.
    Janet

  16. Alister Cameron
    Posted 7 years, 7 months ago // Permalink

    @Janet – shoot me an email and I may be able to help you with a design… send me some sites you really like the look of, etc.

    – Alister

  17. Posted 7 years, 7 months ago // Permalink

    I was looking for some good themes recently and compiled 39 of them into a theme viewer. You can see the theme viewer here: http://idratherbewriting.com/themes.

    There’s also a really good web 2.0 style guide here.

    Also, just curious, but it looks odd that you have gravatar-enabled comments but you yourself lack a gravatar. Why is that?

  18. Alister Cameron
    Posted 7 years, 7 months ago // Permalink

    @Tom – I have no idea why!! I have a gravatar but this plugin won’t display it, and my comment over on the author’s blog was unanswered last time I checked. Sad :(

    -Alister

  19. Posted 7 years, 7 months ago // Permalink

    So… I tried to resist doing a blatent plug – but I’ve given… in… to temptation.

    Three of my recent (personal) WordPress blog designs:
    http://gadgetbloke.com
    http://paulenderson.com
    http://labs.ejayed.com

    My main portfolio:
    http://astetix.com

    If you like what I do and want an inexpensive WP theme, designed by somebody who’s been in the game for more than 15 years – then hit me up!

    Cracking site by the way Alister. Consider me a new subscriber, after finding you from paperbull.com!

    Cheers,

    Paul

  20. Alister Cameron
    Posted 7 years, 7 months ago // Permalink

    @Paul Enderson – mate… that’s three links to you, now how about one to me in your blogroll?!?!? Mouahahaha!

  21. Posted 7 years, 7 months ago // Permalink

    It would be my pleasure. Consider yourself rolled on my personal blog. I hope you rel=follow though! ;¬)

  22. Posted 7 years, 6 months ago // Permalink

    Hey Alister, can we organise a deathmatch between you and Collis on this topic?

  23. Posted 7 years, 5 months ago // Permalink

    Ahh but what if we don’t have the cash to hire a designer? Or the skills to do the work ourselves? That is the biggest problem I have: I’m a whiz at Photoshop and could design a beautiful theme, but I have no one to code it up for me – and I wouldn’t trust a coder who doesn’t appreciate good design to do it. Any tips? Alister … you’re the master of long blog posts that are engaging all the way through, as an aside. Thanks as always.

  24. Posted 7 years, 4 months ago // Permalink

    Great post Alister. I completely agree. I had not thought too much about blog design. I have looked at a ton of templates and have not found anything that meets my needs. I’ve studies how to create your own template and since I am a PHP Programmer I might just do so.

    Thanks for the interesting article.

  25. Posted 7 years, 4 months ago // Permalink

    Useful article, but it might be expensive to buy or rent a design/er. That’s why many people use free wordpress templates, which lack quality.

  26. Posted 6 years, 8 months ago // Permalink

    oooo man…. my blog does looks like crap….CRAP!

  27. Posted 6 years ago // Permalink

    Content may be king, but first impressions are everything. When I visit a new site or blog, if the design is bad I never make it to the content.

  28. Posted 5 years, 10 months ago // Permalink

    You are so right. Except about Scoble being “famous”.

  29. Posted 5 years, 9 months ago // Permalink

    Thanks for the info.
    I think that most sites are developed today based on predefined themes and platforms, so CRAP does not play a role as it did before.
    look at this one,

  30. Posted 5 years, 3 months ago // Permalink

    hey you all are discussing my favourite topic.am taking a lot of interest in it nowdays.thanks

  31. Posted 4 years, 11 months ago // Permalink

    It is true it is hard to find good template and even harder to customize it.

  32. Posted 4 years, 1 month ago // Permalink

    There is no question that visual appeal on a blog is very important. The look of a home page is important but even more so is the actual articles themselves. So many blogs fail to use graphics and other tools that can help keep a reader interested.

  33. Posted 3 years, 11 months ago // Permalink

    Good stuff with effective & useful tips for the blog designing & it sounds great. It is must to be followed by everyone at the designing profession. It makes us more clear with the blog design & also with the issues on the blog designing. Thank you very much for sharing such a wonderful post with informative notes on blog designing. Keep up doing great jobs like this.

  34. Posted 3 years, 5 months ago // Permalink

    this is definitely the area where I am weak. Trying to learn how to do all of this on my own I notice that my sites are a weak point in my internet business. I don’t think they are the worst I have seen but they are lacking something that is for sure. I guess it is time to, as you say, “at the very least hire a designer to pick a wordpress theme”. At the same time I LOVE learning as much as I can about all of this stuff! Thanks for the info!

  35. Posted 3 years ago // Permalink

    I could not agree with you more. There is nothing more important than an 1st impression. It takes a reader about 10 seconds to figure out if they want to stay on the page or not.

  36. Posted 2 years, 11 months ago // Permalink

    Four years later and this is still as relevant as when it was written. With only one opportunity to make a good first impression, the site better look good and have the content visiting consumers want, otherwise they will quickly move on.

  37. Posted 2 years, 9 months ago // Permalink

    Not real sure how I ran across this looking for themes, but I would say that the thing that makes many themes look bad is all of the cluttered ads. They need to be neat and on topic or the author credibility becomes a little suspect to me.

  38. Posted 2 years, 3 months ago // Permalink

    My blogs are usually ugly looking but they work.

  39. Posted 2 years, 2 months ago // Permalink

    Thank you for your posting. I like it.

    I completely agree. There are so many blog templates out there, people without design skills place their blog design on the back burner “until they get the traffic”.

  40. Posted 1 year, 5 months ago // Permalink

    I love the tip to go easy on the colours. So often, web designers think they need to “bling” a site to get it noticed but often times less is more.

  41. Posted 10 months, 2 weeks ago // Permalink

    Thanks. Great tips you’ve got there!

25 Trackbacks/Pingbacks

  1. actually designed by a Dutch group, so it was a bit tricky to convert some things to English and get everything working. So if you see a random Dutch word somewhere, please let me know. Alister Cameron inspired my design change with his post about the importance of blog design. He also inspired the face idea; I hope mine is done differently enough to not be merely copying him. I found the theme through a link he posted.

  2. Blogroll AlisterCameron.com BuzzMachine.com CommonTies.com concrete DigiDave.org MediaShift WordPress.com WordPress.org

  3. – 2 weeks, 6 days ago – bump this Saying thank you to blog commenters just got a lot easier – Alister Cameron, Blog Consultant 2 bumps – 2 weeks, 6 days ago – bump this If your blog looks crap, it IS crap! – Alister Cameron, Blog Consultant 2 bumps – 3 weeks, 6 days ago – bump this When Google forgets about your blog – Alister Cameron, Blog Consultant 1 bumps – 3 weeks ago – bump this Case Study: How to run a great competition on your blog

  4. – 2 weeks, 6 days ago – bump this Saying thank you to blog commenters just got a lot easier – Alister Cameron, Blog Consultant 2 bumps – 2 weeks, 6 days ago – bump this If your blog looks crap, it IS crap! – Alister Cameron, Blog Consultant 2 bumps – 3 weeks, 6 days ago – bump this When Google forgets about your blog – Alister Cameron, Blog Consultant 1 bumps – 3 weeks ago – bump this Case Study: How to run a great competition on your blog

  5. Blogroll AlisterCameron.com apophenia BuzzMachine.com cap city savvy CommonTies.com concrete DigiDave.org fortuitous Global Voices MediaShift Seth Godin’s Blog Spotstory Teaching Online Journalism ToughSledding WordPress.com WordPress.org

  6. – 2 weeks, 6 days ago – bump this Saying thank you to blog commenters just got a lot easier – Alister Cameron, Blog Consultant 2 bumps – 2 weeks, 6 days ago – bump this If your blog looks crap, it IS crap! – Alister Cameron, Blog Consultant 2 bumps – 3 weeks, 6 days ago – bump this When Google forgets about your blog – Alister Cameron, Blog Consultant 1 bumps – 3 weeks ago – bump this Case Study: How to run a great competition on your blog

  7. The real reason why nobody reads your blog is this: massively successful blogging is about establishing and maintaining mutually beneficial relationships. It’s all about who you know. Really! Ainda sobre este assunto: If your blog looks crap, it IS crap! & How to Win a Multimedia Contest

  8. Blogroll AlisterCameron.com BuzzMachine.com CommonTies.com concrete DigiDave.org MediaShift WordPress.com WordPress.org

  9. Announces Official Sales Launch for ‘La… Knitting Factory: We Might Buy the Building Paula Zahn Is A Whore! international real estate website v2 (repost)–By GoBears on Apr 4–Max Bid: Open to fair suggestions Some Thoughts on Sincerity If your blog looks crap, it IS crap! SPLITSVILLE FOR ZAHN, HUBBY (New York Post) The World’s Largest Blog Niche and Topic Idea List Viennese brickmaker to build India business Beyond Zestimates: Zillow invites questions, answers, ads

  10. and more recently a marketer and brand strategist. I am all over design and certainly all over designing for the web. I don’t always get it right, but I think I know what good blog design looks like it, and let me tell you… 50 per cent…… Link Permalink | Email It | Comments (0) | TrackBacks (0)

  11. Prosumer theme. Other options were Blue Wonder, Silver Lexus, Sumanasa Design03 and SeaShore. Additional reading. Meg writes about Top 5 Steps for Choosing a Blog Theme. Alister Cameron writes that If your blog looks crap, it IS crap!. Ben Yoskovitz writes about Does Your Blog Design Matter?. A theme is not only about looks, it can also affect how search engines treat your blog. Blogging Expertise has an interesting post titled

  12. and skill that goes into those amazing sets. I did a production of Samson and Delilah where the temple at the end fell down all around us, but was so well designed that it looked great from the audience and no one on stage was in danger of being hurt. The details, functionality and aesthetics of a blog design are extremely important. They give an immediate impression to visitor to a blog of the kind of quality they might or might not find in the posts. Don’t forget about the chorus. There is almost always a chorus in an opera production, and they always have comments to make

  13. just starting. Sometimes we get too caught up with how our blog page looks and we never write anything that matters. While Allister Cameron does have a great post about things to do so your blog page isn’t distractive to those visiting called “If Your Blog Looks Crap it IS Crap!” But having an awesome looking blog with no content on it doesn’t work either-so keep that in mind. The third point is to make sure that it is niche. For example, this blog can be labeled as a media and technology blog, but it takes a different

  14. just starting. Sometimes we get too caught up with how our blog page looks and we never write anything that matters. While Allister Cameron does have a great post about things to do so your blog page isn’t distractive to those visiting called “If Your Blog Looks Crap it IS Crap!” But having an awesome looking blog with no content on it doesn’t work either-so keep that in mind. The third point is to make sure that it is niche. For example, this blog can be labeled as a media and technology blog, but it takes a different

  15. just starting. Sometimes we get too caught up with how our blog page looks and we never write anything that matters. While Allister Cameron does have a great post about things to do so your blog page isn’t distractive to those visiting called “If Your Blog Looks Crap it IS Crap!” But having an awesome looking blog with no content on it doesn’t work either-so keep that in mind. The third point is to make sure that it is niche. For example, this blog can be labeled as a media and technology blog, but it takes a different

  16. just starting. Sometimes we get too caught up with how our blog page looks and we never write anything that matters. While Allister Cameron does have a great post about things to do so your blog page isn’t distractive to those visiting called “If Your Blog Looks Crap it IS Crap!” But having an awesome looking blog with no content on it doesn’t work either-so keep that in mind. The third point is to make sure that it is niche. For example, this blog can be labeled as a media and technology blog, but it takes a different

  17. with your writing. Instead of looking to improve the look around, try harder on improving your own writing. Write more killer articles, correct your grammar and typo error, make your content instead of your design stick out from the rest of the crowd. People come to your blog to read you not to check out the most rocking design ever. Would you do this? [IMG design]Source 4) Don’t tell others of your design/redesign One thing that might bug you with your design is posting about it. OK, you told yourself that’s the last time I

  18. Announces Official Sales Launch for ‘La… Knitting Factory: We Might Buy the Building Paula Zahn Is A Whore! international real estate website v2 (repost)–By GoBears on Apr 4–Max Bid: Open to fair suggestions Some Thoughts on Sincerity If your blog looks crap, it IS crap! SPLITSVILLE FOR ZAHN, HUBBY (New York Post) The World’s Largest Blog Niche and Topic Idea List Viennese brickmaker to build India business Beyond Zestimates: Zillow invites questions, answers, ads

  19. This is for the people who are still unsure if it is worth the time to invest in a new blog design. 7.If your blog looks crap, it IS crap!

  20. […] you like this post, please stumble it… I’m on a passionate crusade against crappy blog design!!! alistercameron.com/2007/04/05/if-your-blog-looks-crap-it-is-crap/ [alistercameron.com/2007/04/05/if-your-blog-looks-crap-it-is-crap/] Would love your diggs and […]

  21. […] Cameron inspired my design change with his post about the importance of blog design. He also inspired the face idea; I hope mine is done differently enough to not be merely copying […]

  22. […] I’d agree that generally speaking, you could get the same SEO results from thoroughly optimizing an ugly theme… but what happens when the search engines actually deliver a visitor? Alister Cameron had a great post on this the other day that suggests that it only takes 50 milliseconds for visitors to form a first impression. […]

  23. […] made such a huge difference. Most people choose a blog theme based strictly on how it looks (and that’s definitely a valid concern, since it’s setting the tone for your blog) but aren’t aware that the behind-the-scenes details of the code can drastically affect the […]

  24. […] I completed a huge phase in my blog design. I worked very long and hard on my individual post pages. For many reasons, I felt that is was very […]

  25. […] 7. If your blog looks crap, it IS crap! […]

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