About three hours ago, I posted my Case Study on RemodelingMySpace.com. Then, looking at my stats just now I noticed someone coming to my site from a Google India search on the phrase “case study”. And I figured it had to be a glitch in the matrix, because Google a) doesn’t index that fast, as a rule, and b) my site doesn’t have the kind of PageRank in Google to be on page one of search results for that kind of phrase, anyway.
So what gives? Well, I did a search on that phrase in Google and lookie here…
This is a section of the bottom of the page for a Google search on the phrase “case study”. That’s MY post from three hours ago, immediately under the section heading of “Blog posts about case study”!
Now I’m not breaking news here, I have discovered. It seems this idea that Google has about sticking the first three blog search results at the bottom of a “normal” search is something they’ve been experimenting with since at least November of last year.
But have a think about that for a moment. Sure, the link to your post is not at the top of the first page, but it’s on the first page!
Hey, I’m an SEO guy, among other things. I know how hard it can be to get onto the front page of Google for a given keyword or phrase. And now, Google have given bloggers a (albeit short) window of time to be on the front page!
Very cool. But a few “excitement dampeners” to bear in mind:
- Your post is only there until three more recent blog posts are indexed, which can happen quickly.
- The keywords have to be in the title of your post. That a little limiting.
- Google don’t always show these blog posts. Indeed, I repeated the same search just now and… no blog posts listed 🙁
So all in all, I’m not sure what to make of this. If it was a permanent feature, I’d say it could have some real value as a strategy to get some quick exposure and traffic for hard-to-SEO keywords, via blog posts. But the feature seems to come and go… at least for now.
Have you seen this before? What do you make of it?