I can’t help but mischievously imagining the fun of being a “fly on the wall” for the ugly conversation between the AT&T CEO and Marketing boss, reflecting on Guy Kawasaki’s recent trashing of their customer service. Can a blogger hurt a major global brand? You better believe it.
Sphere: Related ContentA-list blogger vs global brand: blogger wins!
This entry was written by Alister Cameron and posted on 9 July 2007 at 10:45 am and tagged: apple, Asides, Branding, customer-service, guy-kawasaki, iphone.
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If you haven't worked it out yet, I'm passionate about blogging! I build blogs, I optimize and market blogs, I coach bloggers, and in the gaps I blog about blogging. Phew!
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2 Comments
you were wondering... I believe in rewarding commenters!
It’s a good reminder that there is still power in the hands of the people. Thanks for putting up the link Alister!
Great case study.
In the end, we all want to be treated well and customer service will always be customer service, no matter how many cookie cutter consultants there are out there. To quote Guy:” Tally ho!”
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