Alister Cameron // Blogologist

Changing the world. One blog(ger) at a time.

A-list blogger vs global brand: blogger wins!

I can’t help but mischievously imagining the fun of being a “fly on the wall” for the ugly conversation between the AT&T CEO and Marketing boss, reflecting on Guy Kawasaki’s recent trashing of their customer service. Can a blogger hurt a major global brand? You better believe it. guy kawasaki, apple, iphone, branding, customer service

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  1. Posted 10 years, 3 months ago // Permalink

    It’s a good reminder that there is still power in the hands of the people. Thanks for putting up the link Alister!

  2. Posted 10 years, 3 months ago // Permalink

    Great case study.

    In the end, we all want to be treated well and customer service will always be customer service, no matter how many cookie cutter consultants there are out there. To quote Guy:” Tally ho!”

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