Blogologist

Changing the world. One blog(ger) at a time.

A-list blogger vs global brand: blogger wins!

I can’t help but mischievously imagining the fun of being a “fly on the wall” for the ugly conversation between the AT&T CEO and Marketing boss, reflecting on Guy Kawasaki’s recent trashing of their customer service. Can a blogger hurt a major global brand? You better believe it.

Technorati Tags: guy kawasaki, apple, iphone, branding, customer service

Sphere: Related Content

This entry was written by Alister Cameron and posted on 9 July 2007 at 10:45 am and tagged: apple, Asides, Branding, customer-service, guy-kawasaki, iphone. // Bookmark the permalink. Follow any comments here with the RSS feed for this post. // Post a comment or leave a trackback: Trackback URL.

2 Comments

Note: Commenter website links are not no-followed, in case
you were wondering... I believe in rewarding commenters!

WebUrbanist

Posted 1 year, 4 months ago // Permalink

It’s a good reminder that there is still power in the hands of the people. Thanks for putting up the link Alister!
Bill

Posted 1 year, 4 months ago // Permalink

Great case study.

In the end, we all want to be treated well and customer service will always be customer service, no matter how many cookie cutter consultants there are out there. To quote Guy:” Tally ho!”

One Trackback/Pingback

By myFeedz - Feed details: "How to Change the World"
Posted -1933 years, 6 months ago

4 related articles show all » http://www.alistercameron.com - A-list blogger vs global brand: blogger wins! details » jroller.com - Should we talk of iPh? details » http://www.wolf-howl.com - iPhone & AT&T - Older Brands are Not Always Better Brands details » No Plan, No Capital, No Model…No Problem [How to Change the World]