Yeah sure, it’s full of cuties having fun in their underwear, but I’d like to hope my addiction to this TV ad has more depth to it than that! I think it’s a combination of the music which is quirky and catchy, the fast editing which gives it great pace, the obvious fun the girls are having, which is a delight to watch, and the cool choreography.
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Whatever it is, I’m a brand/marketing guy who is not easily impressed, but this one makes me happy whenever it comes on TV. And I can even remember what the product is: Bonds Kaleidoscope briefs.
But alas, it seems to have been pulled. Campaign over. At least we still have the YouTube copies, the Bonds campaign page with a full-screen version and behind-the-scenes stuff, and Marina Gasolina by Bonde do Role, the song from the ad.
(I also reckon it’s kind of funny that this ad was shot in a church hall. Where was the vicar that day, I wonder?! Mouahahaha!)
