Alister Cameron // Blogologist

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Are other Aussies as stuck on this ad as I am?!

Yeah sure, it’s full of cuties having fun in their underwear, but I’d like to hope my addiction to this TV ad has more depth to it than that! I think it’s a combination of the music which is quirky and catchy, the fast editing which gives it great pace, the obvious fun the girls are having, which is a delight to watch, and the cool choreography.

[gv data=”CTrPeSHVqJQ”][/gv]

Whatever it is, I’m a brand/marketing guy who is not easily impressed, but this one makes me happy whenever it comes on TV. And I can even remember what the product is: Bonds Kaleidoscope briefs.

But alas, it seems to have been pulled. Campaign over. At least we still have the YouTube copies, the Bonds campaign page with a full-screen version and behind-the-scenes stuff, and Marina Gasolina by Bonde do Role, the song from the ad.

(I also reckon it’s kind of funny that this ad was shot in a church hall. Where was the vicar that day, I wonder?! Mouahahaha!)

bonds, australia, kaleidoscope, underwear, dancing girls, television advertising, australian television, television, tv, advertising, bonds underwear, marina gasolina, bonde do role.

9 Comments

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  1. Posted 10 years, 3 months ago // Permalink

    Definitely a catchy video, with a poppy but strange upbeat tune I coul easily see getting stuck in my head. And who knows? The ad being pulled man be a boon to the company which will get secondary advertising via YouTube 😉

  2. Posted 10 years, 3 months ago // Permalink

    Why don’t we have these ads in the UK?! 🙂

  3. Posted 10 years, 3 months ago // Permalink

    reminds me of a Dr. Seuss quote:

    “If you never did,
    you should.
    These things are fun
    and fun is good.”

  4. LA Head Shot Photography
    Posted 10 years, 3 months ago // Permalink

    It’s a cute commercial!

  5. Mike
    Posted 10 years, 3 months ago // Permalink

    Advertisers can do any trick to promote their business and this is one of them. Making people go crazy along with their brand awareness.

    webmaster
    http://www.webleaders.com.au

  6. Posted 10 years, 3 months ago // Permalink

    no ,it is common, no new idea. 🙂

  7. Posted 10 years, 3 months ago // Permalink

    Do they want to tell us something? 🙂

  8. Posted 10 years, 2 months ago // Permalink

    Which church hall was it filmed in Alister?

  9. Posted 9 years, 3 months ago // Permalink

    Well its gone viral in a big way. Its amazing how powerfull the web has become in marketing brands. Digg it.

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